Writer/Designer: A Guide to Making Multimodal Projects - Softcover

Cheryl E. Ball; Jennifer Sheppard; Kristin L. Arola

Softcover

ISBN 10: 1319058566 ISBN 13: 9781319058562

Publisher: Bedford/St. Martin's, 2018

Synopsis

Grounded in multimodal theory and supported by practice in the classroom, Writer/Designer streamlines the process of composing multimodally by helping students make decisions about content across a range of modes, genres, and media from words to images to movement. Students learn by doing as they write for authentic audiences and purposes. 
Based on feedback from instructors and administrators who incorporate multimodality into their classroomor want tothis brief, accessible text is designed to be flexible, supporting core writing assignments and aligning with course goals in introductory composition or any course where multimodality matters.Key features:A process-focused approach introduces and illustrates key stages of multimodal composition while establishing clear connections to the writing process and to the practices students will actually use in creating their projects.

A central emphasis on design introduces foundational concepts of designemphasis, contrast, organization, alignment, proximity, and moreto provide students the tools they need to develop multimodal texts.

Write/Design! assignments in every chapter help students dig into chapter concepts and scaffold students development of larger-scale projectsfrom finding useful tools and sources to drafting and revising in all kinds of mediawhether they are composing fully digital texts or incorporating multimodal elements into core assignments. Projects include a mind map, proposal, rhetorical analysis, and genre analysis.

Touchpoint activities throughout the book ask students to apply multimodal concepts to small-stakes practice, engaging students with the content and encouraging them to think critically and learn by doing.

Case Studies in every chapter highlight and analyze examples of real-world writer/designers at work, demonstrate theoretical concepts in practice, and offer models and inspiration for students. Case Studies include university websites optimized for computers and mobile devices, student-created webtexts and videos, professional web and print design work, and institutional documents like government websites.

About this title

About the Author

Kristin L. Arola is an Associate Professor in the Department of Writing, Rhetoric, and American Cultures at Michigan State University. Her work brings together composition theory, digital rhetoric, and American Indian rhetorics so as to understand digital composing practices within larger social and cultural contexts.

Jennifer Sheppard is a faculty member in the Rhetoric and Writing Studies Department at San Diego State University, where she serves as the Associate Director of Lower Division Writing. She regularly teaches courses in visual communication, digital and popular culture rhetorics, and professional communication. Her research and publication projects have focused on the intersection of theory and practice in digital writing, new media composing, professional communication, and pedagogy for face-to-face and online instruction.

Cheryl E Ball is an Associate Professor of Digital Publishing Studies in the English Department at West Virginia University. Her areas of specialization include multimodal composition and editing practices, digital media scholarship, and digital publishing. Since 2006, Ball has been editor of the online, peer-reviewed, open-access journal Kairos: Rhetoric, Technology, and Pedagogy, which exclusively publishes digital media scholarship and is read in 180 countries.

Edition details

• Publisher: Bedford/St. Martin's
• Publication date: 2018
• Language: English
• ISBN 10: 1319058566
• ISBN 13: 9781319058562
• Binding: Spiral-bound
• Edition number: 2
• Number of pages: 240