The Digital Transformation Canvas: Develop and Implement Your Digital Strategy - Softcover

Peter, Marc K.

Softcover

ISBN 10: 1292466197 ISBN 13: 9781292466194

Publisher: Pearson Education, 2024

Synopsis

A practical step-by-step guide to building your digital transformation master plan

The Digital Transformation Canvas by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.

Key features include:

• multiple checklists and templates you can use in your organisation
• short case studies in each chapter to help you further engage with the subject and understand the objectives
• over 80 illustrations to support your understanding of how to apply content into practice

The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.

About this title

About the Author

Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.

Further information about the author: https://marcpeter.com/

From the Back Cover

How to build a digital transformation roadmap for your organisation

If you don’t know where to start with digital transformation, this practical and comprehensive book is your master plan. Guiding you through 7 action fields of digital transformation, with multiple checklists and templates, you’ll be able to build a digital roadmap for your organisation.

Helping you to work with teams to drive a bottom-up strategy, you’ll also be able to agree on key strategic initiatives with senior management for a top-down approach.

Suitable for anyone leading a digital transformation initiative, whatever your sector or organisation, you’ll also discover engaging case studies and over 80 illustrations.

"It's a must-have in your professional library, and it will be your go-to reference as you navigate the ever-evolving landscape of digital business." Ljubica Radoicic, Director of Marketing and Customer Success APAC at Autodesk

"Marc K Peter provides highly practical templates and checklists for organisations to develop their digital business strategy." Uttam Tripathi, Head of Global Developer Programs at Google

Edition details

• Publisher: Pearson Education
• Publication date: 2024
• Language: English
• ISBN 10: 1292466197
• ISBN 13: 9781292466194
• Binding: Paperback
• Edition number: 1
• Number of pages: 224