The Circular Business Revolution: A practical framework for sustainable business models - Softcover

Binder, Julia; Braun, Manuel

Softcover

ISBN 10: 1292458968 ISBN 13: 9781292458960

Publisher: Pearson Education, 2024

Synopsis

This practical book will help you transform your business from a linear take-make-waste approach into one that is sustainable, circular, but also profitable, resilient, and competitive.

The triple crisis of climate change, pollution and biodiversity loss is demanding action from companies – resources are limited, supply chains are vulnerable, and consumers are demanding change. Business leaders face the challenge of shifting from a linear ‘take-make-waste’ approach to one that is circular, regenerative, resilient, and profitable to ensure long term success.

Whether you're just starting to explore circularity, or you are already actively advancing a circular business agenda, this book caters to your unique journey. It introduces a set of circular business model patterns as a pathway to transformation and creating value in a circular economy. It offers over 100 real-world case studies of circular business model innovation to highlight emerging trends, new opportunities, and the pathway to sustainable change.

Our goal is to empower YOU to actively craft your own circular transformation pathway, step by step, ensuring a hands-on and personalized journey toward implementing circular business models. This handbook is designed to be both practical and interactive. We have developed four guiding worksheets that will help you crystallize your insights, refine your strategy, and solidify your path toward a successful circular transformation. These tools serve as companions, ensuring that the journey from inspiration to implementation is tailored to your specific needs.

About this title

About the Author

Julia Binder, professor of Sustainable Innovation and Business Transformation at IMD Lausanne, is a renowned thought leader recognised on the 2022 Thinkers50 Radar list for her work at the intersection of sustainability and innovation. With over a decade devoted to sustainability research and teaching, she actively supports business leaders in driving meaningful change to address global challenges. Before joining IMD, Julia initiated a sustainability initiative at EPFL and co-led a large-scale European project on sustainable innovation at TUM. Outside the professional realm, Julia dives into the joyful chaos of motherhood, takes on the challenge of speedy cooking, gardens passionately and occasionally indulges in sports finding satisfaction in the beauty of everyday life.

Manuel Braun is an expert in the domain of sustainability and resource productivity, working at the intersection of research and practice. He is director at Systemiq, a global think tank focused on sustainable systems change, where he leads the circular business programme. Manuel holds a PhD from the Technical University of Munich and is actively engaged in teaching and executive training programmes across Europe. Previously, he spent eight years at McKinsey & Company, leading sustainable product development and design projects across industries. Manuel is a nature enthusiast in the professional realm and beyond. He is a passionate alpinist and loves to spend time with his family exploring the great outdoors whether on foot, mountain bike or ski.

From the Back Cover

Leaders face the challenge of shifting from a linear 'take-make-waste' approach to one that is circular, regenerative, and resilient. This book gives you a comprehensive and proactive way to explore profitable sustainable business opportunities, bridging the gap between our linear past and the circular future, and how to put it all into practice effectively. With four comprehensive steps and accompanying worksheets, follow the practical toolkit to:

 

1. Sense Broadly - Understand the signals for change
2. Think Ahead - Envision a circular and regenerative future
3. Revolutionise - Explore and prioritize circular business models
4. Get Ready - Leverage organizational enablers to drive progress

 

Get inspired by over 100 real-world circular business examples and insights to effectively identify your opportunities within the circular economy. Revolutionize your business in a way that’s good for business, people and the environment.

 

“Practical, actionable and written to deliver results. Binder and Braun’s how-to guide for business leaders looking to embrace sustainable business models and a regenerative mindset is both timely and valuable.” Paul Polman, business leader, campaigner and co-author of Net Positive

 

“The circular business models described in this book have been a source of inspiration for us on our circularity journey. As one of the major topics of the future, circularity certainly needs to be on every business leader’s agenda.” Judith Wiese, Managing Board Member of Siemens AG and Chief People and Sustainability Officer

Edition details

• Publisher: Pearson Education
• Publication date: 2024
• Language: English
• ISBN 10: 1292458968
• ISBN 13: 9781292458960
• Binding: Paperback
• Edition number: 1
• Number of pages: 216