Pyramid Principle, The: Logic in Writing and Thinking (Financial Times Series) - Softcover

Minto, Barbara

Softcover

ISBN 10: 1292372265 ISBN 13: 9781292372266

Publisher: Pearson Education, 2021

Synopsis

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.

The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing.

Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader.

Can your writing do without it?

About this title

About the Author

Barbara Minto holds an MBA from the Harvard Business School. Her course reflects insights drawn from more than 30 years of conducting courses worldwide at major consulting firms and corporations. The phrase “Take this and make it Minto” is common in many of these organizations and the Minto Pyramid Principle is considered the ‘lingua franca' for serious-minded professionals, especially those who want to be listened to and earnestly wish to advance their careers.

 

From the Back Cover

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.

The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing.

Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader.

Can your writing do without it?

Edition details

• Publisher: Pearson Education
• Publication date: 2021
• Language: English
• ISBN 10: 1292372265
• ISBN 13: 9781292372266
• Binding: Paperback
• Edition number: 3
• Number of pages: 240