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Principles of Marketing: Scandinavian Edition - Softcover

 
9781292354996: Principles of Marketing: Scandinavian Edition
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  • PublisherPearson
  • Publication date2020
  • ISBN 10 1292354992
  • ISBN 13 9781292354996
  • BindingPaperback
  • Edition number3
  • Number of pages552

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Book Description Paperback. Condition: new. Paperback. Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for todays markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781292354996

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Book Description Taschenbuch. Condition: Neu. Neuware - Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Seller Inventory # 9781292354996

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ISBN 10: 1292354992 ISBN 13: 9781292354996
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Book Description Paperback. Condition: Brand New. 3rd edition. 552 pages. 10.43x7.83x0.83 inches. In Stock. Seller Inventory # zk1292354992

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