Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Softcover
Synopsis
For courses in brand management.
Create profitable brand strategies by building, measuring, and managing brand equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
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paperback. Condition: Very Good. Paperback--NO CD,DVD,ACCESS CODE--cover shows slight wear otherwise excellent condition. Seller Inventory # TA260122006Y0716
International Edition
Strategic Brand Management: Building, Measuring, And Managing Brand Equity
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Paperback. Condition: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # USIN1#9781292314969
International Edition
Strategic Brand Management: Building, Measuring, And Managing Brand Equity
International EditionSeller: Readify Books, New Castle, DE, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # INISB1#9781292314969
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M01292314966-G
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Strategic Brand Management: Building, Measuring, And Managing Brand Equity, Global Edition 5 ed
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International Edition
strategic Brand Management 5/e GE
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Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-22617
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strategic Brand Management 5/e GE
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-275218