Management Information Systems: Managing the Digital Firm, Global Edition - Softcover

Laudon, Kenneth; Laudon, Jane

Softcover

ISBN 10: 1292296569 ISBN 13: 9781292296562

Publisher: Pearson, 2019

Synopsis

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States.

Forintroductory courses in IS (information systems) and MIS (managementinformation systems).

Theauthoritative, case-based study of IS in business today

ManagementInformation Systems: Managing the Digital Firm provides the most comprehensiveoverview of information systems used by business firms today, while drawingconnections between MIS and business performance. The Laudons are known fortheir outstanding real-world case studies, which describe how well-knowncompanies use IT to solve problems and achieve business objectives. Studentsdevelop sought-after skills, such as leading IS-related management discussionsand using IT to meet bottom-line results. Each chapter of the 16th editionfeatures all-new Interactive Sessions, new Video Cases, and a new CareerOpportunities section building practical job-seeking skills.

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Edition details

• Publisher: Pearson
• Publication date: 2019
• Language: English
• ISBN 10: 1292296569
• ISBN 13: 9781292296562
• Binding: Paperback
• Number of pages: 656