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Synopsis
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
For undergraduate principles of marketing courses.
This package includes MyLab.
An introduction to marketing using a practical and engaging approach
Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Reach every student by pairing this text with Pearson MyLab Marketing
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
"synopsis" may belong to another edition of this title.
- PublisherPearson
- Publication date2019
- ISBN 10 129229499X
- ISBN 13 9781292294995
- BindingPaperback
- LanguageEnglish
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GLOBAL EDITION - Marketing: An Introduction, 14th Edition
Seller: READINGON LLC, BOLINGBROOK, IL, U.S.A.
Seller rating 3 out of 5 stars
Soft cover. Condition: New. Brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL. Seller Inventory # ABE-1582104394725
Quantity: 5 available
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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition (Book & Merchandise)
Published by
Pearson Education Limited, Harlow, 2019
ISBN 10: 129229499X
ISBN 13: 9781292294995
New
Book & Merchandise
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Seller rating 5 out of 5 stars
Book & Merchandise. Condition: new. Book & Merchandise. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781292294995
Quantity: 1 available
Stock Image
Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition (Book & Merchandise)
Published by
Pearson Education Limited, Harlow, 2019
ISBN 10: 129229499X
ISBN 13: 9781292294995
New
Book & Merchandise
Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
Book & Merchandise. Condition: new. Book & Merchandise. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781292294995
Quantity: 1 available