Items related to Marketing: An Introduction, Global Edition
Synopsis
For undergraduate principles of marketing courses.
This ISBN is for the bound textbook, which students can rent through their bookstore.
An introduction to marketing using a practical and engaging approach
Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
This title is also available digitally as a standalone Pearson eText, or via Pearson MyLab Marketing which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Contact your Pearson rep for more information.
"synopsis" may belong to another edition of this title.
- PublisherPearson
- Publication date2019
- ISBN 10 1292294868
- ISBN 13 9781292294865
- BindingPaperback
- LanguageEnglish
- Number of pages680
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition
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paperback. Condition: Very Good. NO highlighting or underlining. Some wear but overall very good condition, may not have dust cover. Ship within 24hrs. 100% Satisfaction is Our #1 Goal!Ship within 24hrs. 100% Satisfaction is Our #1 Goal! Seller Inventory # A5-00021
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition
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Condition: New. For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. Seller Inventory # 9781292294865
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Marketing: An Introduction, Global Edition
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paperback. Condition: Gut. 680 Seiten; 9781292294865.3 Gewicht in Gramm: 3. Seller Inventory # 891268
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