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Advertising & IMC: Principles and Practice, Global Edition - Softcover
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For courses in introductory advertising.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.
And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together ― ensuring students are prepared to deal with the latest industry practices in their future careers.
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Advertising & IMC: Principles and Practice
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Paperback. Condition: Fair. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not. Seller Inventory # 423984
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Advertising & IMC: Principles and Practice, Global Edition
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Advertising & IMC: Principles and Practice, Global Edition
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ADVERTISING & IMC: PRINCIPLES AND PRACTICE, GLOBAL EDITION, 11TH EDITION
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ADVERTISING & IMC: PRINCIPLES AND PRACTICE, GLOBAL EDITION, 11TH EDITION
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ADVERTISING & IMC: PRINCIPLES AND PRACTICE, GLOBAL EDITION, 11TH EDITION
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Advertising & IMC: Principles and Practice, Global Edition (Paperback)
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Pearson Education Limited, Harlow, 2019
ISBN 10: 1292262060
ISBN 13: 9781292262062
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Paperback. Condition: new. Paperback. For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications. And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together - ensuring students are prepared to deal with the latest industry practices in their future careers. Samples Download the detailed table of contents > Preview sample pages from Advertising & IMC: Principles and Practice, Global Edition > Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781292262062
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Advertising & IMC: Principles and Practice, Global Edition
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Pearson, Pearson International Dez 2018, 2018
ISBN 10: 1292262060
ISBN 13: 9781292262062
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -For courses in introductory advertising.Increase the relevancy and effectiveness of marketing communicationsAdvertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together ensuring students are prepared to deal with the latest industry practices in their future careers. 634 pp. Englisch. Seller Inventory # 9781292262062
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Advertising & IMC: Principles and Practice, Global Edition
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ISBN 10: 1292262060
ISBN 13: 9781292262062
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Inhaltsverzeichnis1. Strategic Brand Communication2. Advertising3. Public Relations4. Action and Interaction: Direct Response and Promotions5. How Brand Communication Works6. Strategic Research. Seller Inventory # 595556889
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Advertising & IMC: Principles and Practice, Global Edition
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - For courses in introductory advertising.Increase the relevancy and effectiveness of marketing communicationsAdvertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together ensuring students are prepared to deal with the latest industry practices in their future careers. Seller Inventory # 9781292262062