Items related to Marketing Management: European Edition
Synopsis
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
"synopsis" may belong to another edition of this title.
- PublisherPearson Education
- Publication date2019
- ISBN 10 1292248440
- ISBN 13 9781292248448
- BindingHardcover
- LanguageEnglish
- Edition number4
- Number of pages840
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Marketing Management : European Edition
Published by
Pearson Education, Limited, 2019
ISBN 10: 1292248440
ISBN 13: 9781292248448
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 49250926-75
Quantity: 4 available
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Marketing Management : European Edition
Published by
Pearson Education, Limited, 2019
ISBN 10: 1292248440
ISBN 13: 9781292248448
Used
Hardcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 48387617-75
Quantity: 1 available
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Marketing Management 4e
Published by
Pearson Education Limited, 2019
ISBN 10: 1292248440
ISBN 13: 9781292248448
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Hardcover
Seller: Basi6 International, Irving, TX, U.S.A.
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEJUNE24-8929
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Marketing Management 4e
Published by
Pearson Education Limited, 2019
ISBN 10: 1292248440
ISBN 13: 9781292248448
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Hardcover
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Kotler: Marketing Management_p4: European Edition
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Kotler: Marketing Management_p4: European Edition
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Kotler: Marketing Management_p4: European Edition
Seller: Revaluation Books, Exeter, United Kingdom
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Hardcover. Condition: Brand New. 840 pages. 10.90x8.00x1.30 inches. In Stock. Seller Inventory # zk1292248440
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