Retail Management, Global Edition - Softcover

Berman, Barry; Evans, Joel; Chatterjee, Patrali

 
9781292214672: Retail Management, Global Edition

Synopsis

For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

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Other Popular Editions of the Same Title

9780133796841: Retail Management: A Strategic Approach

Featured Edition

ISBN 10:  0133796841 ISBN 13:  9780133796841
Publisher: Pearson, 2017
Hardcover