Managerial Economics and Strategy, Global Edition - Softcover

Perloff, Jeffrey

 
9781292159140: Managerial Economics and Strategy, Global Edition

Synopsis

For courses in Managerial Economics.

A Problem-based Approach that Uses Modern Theories and Real-world Examples

Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.

Also available with MyEconLab®

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0134472551 / 9780134472553 Managerial Economics and Strategy Plus MyEconLab with Pearson eText -- Access Card Package

Package consists of:

  • 0134167872 / 9780134167879 Managerial Economics and Strategy
  • 013416976X / 9780134169767 MyEconLab with Pearson eText -- Access Card -- for Managerial Economics and Strategy

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Other Popular Editions of the Same Title

9780134167879: Managerial Economics and Strategy (The Pearson Series in Economics)

Featured Edition

ISBN 10:  0134167872 ISBN 13:  9780134167879
Publisher: Pearson, 2016
Hardcover