Meetings, Expositions, Events and Conventions: An Introduction to the Industry, Global Edition - Softcover

Fenich, George

Softcover

ISBN 10: 1292093765 ISBN 13: 9781292093765

Publisher: Pearson, 2015

Synopsis

 

For use in events and convention management courses

 

Experience the World of Meetings, Expositions, Events, and Conventions

Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints students with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world.

A comprehensive overview of all aspects of the MEEC industry, the 4th Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help students relate the material to a future career in Event Planning, as well as  major trends in this fast-growing field.

 

About this title

About the Author

George G. Fenich, PhD, is a professor in the School of Hospitality Leadership at East Carolina University. Dr. Fenich worked in the hospitality industry for 15 years before joining academe. He teaches and researches in the area of conventions and meetings, has written over 75 academic articles, and has presented at over 200 conferences -- including the International Council on Hotel Restaurant and Institutional Education, the Destination Marketing Association International, the Association for Convention Operations Management, the International Association of Assembly Managers, AHTMM in Istanbul, Taipei, and Mauritius, the International Conference on Meetings & Events held in Shanghai, China, the Professional Convention Management Association, and IMEX: America and Frankfurt, among others. He is on the editorial board of six academic journals -- including editor-in-chief for the Journal of Convention and Event Tourism. He is also the principal of the consulting firm Fenich & Associates LLC.

Edition details

• Publisher: Pearson
• Publication date: 2015
• Language: English
• ISBN 10: 1292093765
• ISBN 13: 9781292093765
• Binding: Paperback
• Edition number: 4
• Number of pages: 320