Items related to Principles of Marketing European Edition 7th edn
Synopsis
Principles of Marketing
Seventh European Edition
Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy
The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world.
To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing.
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals.
Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
"synopsis" may belong to another edition of this title.
- PublisherPearson
- Publication date2016
- ISBN 10 1292092890
- ISBN 13 9781292092898
- BindingPaperback
- LanguageEnglish
- Number of pages700
Search results for Principles of Marketing European Edition 7th edn
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Principles of Marketing European Edition 7th edn
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GARDNERS VI BOOKS AMS006, 2016
ISBN 10: 1292092890
ISBN 13: 9781292092898
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Principles of Marketing
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Principles of Marketing European Edition 7th edn
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Principles of Marketing
Published by
GARDNERS VI BOOKS AMS006, 2016
ISBN 10: 1292092890
ISBN 13: 9781292092898
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Principles of Marketing
Published by
GARDNERS VI BOOKS AMS006, 2016
ISBN 10: 1292092890
ISBN 13: 9781292092898
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Principles of Marketing (7th European Edn)
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9781292092898. Seller Inventory # 9797099
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Principles of Marketing European Edition 7th Edn
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9781292092898. Seller Inventory # 9949153
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Principles of Marketing (7th European Edn)
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9781292092898. Seller Inventory # 7063052
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Principles of Marketing
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9781292092898. Seller Inventory # 8658892
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Principles of Marketing European Edition 7th edn
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Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4070581
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