Pearson New International Edition: Defined, Explained, Applied - Softcover

Michael, Levens

 
9781292042220: Pearson New International Edition: Defined, Explained, Applied

Synopsis

For undergraduate Principles of Marketing courses.

A unique breakdown of marketing that speaks to students’ learning style.

Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organisational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it.

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