Multivariate Data Analysis: Pearson New International Edition - Softcover

Hair, Joseph; Black, William; Babin, Barry; Anderson, Rolph

Softcover

ISBN 10: 129202190X ISBN 13: 9781292021904

Publisher: Pearson, 2013

Synopsis

For graduate and upper-level undergraduate marketing research courses.

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. 

The authors provide an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

In this 7th Edition the organisation of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

About this title

From the Back Cover

For graduate and upper-level undergraduate marketing research courses.



For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.



Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.



In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

Edition details

• Publisher: Pearson
• Publication date: 2013
• Language: English
• ISBN 10: 129202190X
• ISBN 13: 9781292021904
• Binding: Paperback
• Number of pages: 740