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Synopsis
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
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From the Back Cover
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
"About this title" may belong to another edition of this title.
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Basic Marketing Research: Pearson New International Edition
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Basic Marketing Research : Pearson New International Edition
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ISBN 10: 1292020482
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BASIC MARKETING RESEARCH: PEARSON NEW INTERNATIONA
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Basic Marketing Research
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