Exploring Strategy (Text Only), plus MyStrategyLab with Pearson eText - Softcover

Johnson, Gerry; Whittington, Richard; Scholes, Kevan; Angwin, Duncan; Regnér, Patrick

Softcover

ISBN 10: 129200701X ISBN 13: 9781292007014

Publisher: Pearson, 2014

Synopsis

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow.

About this title

From the Back Cover

This package includes a physical copy of Exploring Strategy text only 10^th edition as well as access to the eText and MyStrategyLab.

 

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.

 

With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:

• Understand clearly the key concepts and tools of strategic management
• Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship
• Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC 

 

MyStrategyLab is an easy-to-use learning management system that enables instructors to assess student progress and adapt course material to meet the specific needs of the class. MyStrategyLab engages students and gives them the tools they need to enhance their performance in your course.

Key features include:

• Video case studies – see real business figures explain how they put strategy into action in their everyday work
• Study plan – a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts
• Interactive eText – take the text with you wherever you are

For students

•  Self-Assessment. MyStrategyLab offers robust self-assessment tests to determine each student's mastery of key content areas.
• Customised Feedback. MyStrategyLab analyses each student's progress, and reports these results to the instructor via a gradebook. 

 

For educators

• Powerful Homework and Test Manager - Create, import, and manage online homework assignments, quizzes, and tests that are automatically graded, allowing you to spend less time grading and more time teaching.
• Comprehensive Gradebook Tracking – the online gradebook automatically tracks your students' results on tests, homework, and tutorials and gives you control over managing results and calculating grades.

Edition details

• Publisher: Pearson
• Publication date: 2014
• ISBN 10: 129200701X
• ISBN 13: 9781292007014
• Binding: Paperback
• Language: English
• Number of pages: 592