Exito comercial: Practicas Administrativas Y Contextos Culturales - Softcover

Doyle, Michael Scott; Fryer, T. Bruce

Softcover

ISBN 10: 128573744X ISBN 13: 9781285737447

Publisher: Heinle & Heinle Pub, 2014

Synopsis

The best-selling choice to prepare for success in today's Spanish-speaking business world, ?XITO COMERCIAL, 6TH EDITION helps post-intermediate Spanish students master business vocabulary and business cultural concepts. More than simply a handbook with frequently used business terms, this resource turns students into professionals by improving critical thinking and business problem-solving skills. Each chapter presents situations, transactions, and conflicts with real communication activities and simulations. Students find solutions while developing geo-demographic literacy and cross-cultural communication skills.

About this title

About the Author

Dr. Michael Scott Doyle (PhD, University of Virginia) is a Professor of Spanish, Business Spanish and Business Language Studies, and Translation Studies at the University of North Carolina at Charlotte. He served as a Distinguished Visiting Professor of Spanish at the United States Air Force Academy during the 2013-2014 academic year. At UNC Charlotte he chaired the Department of Foreign Languages from 1993-99. He has also served as Graduate Director, Director of the Certificate in Business Spanish, and Director of the undergraduate and graduate Certificates in Translating and Translation Studies at UNC Charlotte. He chaired the Department of Spanish and Portuguese at San Diego State University (1991-93). To date, Dr. Doyle has 87 publications (71 single-authored), among them 14 books (12 co-authored, 1 translation, and 1 guest-edited monographic volume), 4 book chapters, 35 articles and essays, 1 case study, 7 interviews, 1 edited proceedings volume, and 11 translations (short-story length). Most recently, he is the author of four articles on Business Spanish, Business Language Studies, and Language for the Professions and Specific Purposes: "Business Language Studies in the United States: On Nomenclature, Context, Theory, and Method" (The Modern Language Journal); "Business Spanish in the United States: Evolution, Method and Markets" (Cuadernos de ALDEEU); "Continuing Provisional Theoretical Cartography in the LSP Era" (Scholarship and Teaching on Languages for Specific Purposes); and "Core Didactic Thematics and Methodology in Business Spanish: Developing Leadership with Integrity as a Priority for Language for the Professions and Specific Purposes" (Hispania). He is certified by the American Translators Association (ATA) in both Spanish to English and English to Spanish translation.

Edition details

• Publisher: Heinle & Heinle Pub
• Publication date: 2014
• Language: English
• ISBN 10: 128573744X
• ISBN 13: 9781285737447
• Binding: Paperback
• Edition number: 6
• Number of pages: 618