Mapping Innovation (PB) - Softcover

Satell

Softcover

ISBN 10: 1265874689 ISBN 13: 9781265874681

Publisher: McGraw Hill, 2023

Synopsis

Map the innovation space―and blaze a path to profits and growth

Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies―a straight line to success!―and some are so technical that readers get lost before they begin.   

Now, there’s Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products―and shows you how to replicate their success. 

Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework―the Innovation Matrix―for discovering which “type” of innovation process best suits the problem you need to solve. It’s about asking the right questions, so that you can apply the right strategies to the problems you need to solve. 
In the end, you’ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forward, and leverage digital platforms to your advantage.

Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.

 

About this title

About the Author

Greg Satell is a popular writer, speaker, and consultant whose work has appeared in Harvard Business Review, Forbes, The Times of London, Fast Company, Inc., and Business Insider. A corporate executive and entrepreneur, Satell has built market-leading digital and media businesses and advised major brands as a senior officer for The Publicis Groupe, one of the world's leading marketing services organizations. .

From the Back Cover

“Satell writes brilliant stuff about what it actually takes to design and implement an innovation strategy. It's the kind of stuff I find useful to discuss with my students in my class and the executives I coach.”
--ROBERT SUTTON, Professor at Stanford University, IDEO Fellow, Author of Scaling up Excellence, Weird Ideas That Work, and The No Asshole Rule

“Innovation in a startup isn't the same as innovation in large company, just as pursuing a fundamental discovery in a scientific lab isn't the same as building an application on top of an initial insight. In Mapping Innovation, Greg Satell helps us make sense of it all and apply the right strategies to the right problems. It's a great read too.”
--STEVE BLANK, Lecturer - Stanford University and U.C. Berkeley Haas Business School, Author of The Startup Owner’s Manual

“In my role as Chief Strategist for a $10 billion enterprise, innovation is always top of mind and Greg Satell provides a wonderful, practical guide in Mapping Innovation. Greg knows his stuff from first hand, upstream business experience too. For me that’s key.”
--RISHAD TOBACCOWALA, Chief Strategist, Publicis Groupe

“Greg Satell has a deep instinct about how innovation and technology are changing business… We all learn from his journey of discovery.”
--DR. JAMES CANTON, CEO, Institute for Global Futures, Author of Future Smart

“Insightful, responsive and diligent, Greg always makes sure he gets the facts straight. In my field, where life and death hang in the balance, that’s really important and I appreciate it immensely.”
 --RON DePINHO, M.D., President, UT MD Anderson Cancer Center

“Innovation and strategy must be closely intertwined for organizations to succeed, yet they are often treated as two distinct areas. Greg Satell is one of the best thinkers today at the intersection of the two. He has an excellent grasp of the theory involved, and combines it well with his practical experience as a manager and strategist.”
--TIM KASTELLE, Associate Professor of Innovation Management And MBA Director, University of Queensland

Edition details

• Publisher: McGraw Hill
• Publication date: 2023
• Language: English
• ISBN 10: 1265874689
• ISBN 13: 9781265874681
• Binding: Paperback
• Number of pages: 241