Synopsis
A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever―all based on the latest brain science
There’s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it’s your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people’s attention, much less persuade them?
To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.
In Made You Look, Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision:
• Automatic triggers: capture audience attention with the physical properties of an external stimulus
• Guided action: guide your audience toward their internal thoughts and prompt them to focus on something rewarding
• Introspection: orient their attention internally toward something they consider rewarding
• Visual search: direct their attention externally toward what they consider rewarding
Each section of Made You Look provides detailed guidelines you can use in your communication materials immediately. Attract attention and, as a result, influence memory and decisions with Made You Look, and lead your company to the top of your industry.
"synopsis" may belong to another edition of this title.
About the Author
Carmen Simon, PhD, is a cognitive neuroscientist and the chief science officer at Corporate Visions, where she has helped the world's most visible brands create memorable and actionable content using brain science. Dr. Simon holds doctorates in both instructional technology and cognitive psychology, and is a recognized expert in presentation design, delivery, and audience engagement. She teaches at Stanford University and speaks frequently to corporate audiences about crafting communication that is not only memorable but sparks action.
"About this title" may belong to another edition of this title.
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Hardcover. Condition: new. Hardcover. A full-color, image-packed guide to developing highly persuasive content that attracts more customers than everall based on the latest brain scienceTheres an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and its your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture peoples attention, much less persuade them? To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.In Made You Look, Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision: Automatic triggers: capture audience attention with the physical properties of an external stimulus Guided action: guide your audience toward their internal thoughts and prompt them to focus on something rewarding Introspection: orient their attention internally toward something they consider rewarding Visual search: direct their attention externally toward what they consider rewardingEach section of Made You Look provides detailed guidelines you can use in your communication materials immediately. Attract attention and, as a result, influence memory and decisions with Made You Look, and lead your company to the top of your industry. "A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever--all based on the latest brain science"-- Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781265128654
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Hardback. Condition: New. A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever-all based on the latest brain scienceThere's an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them? To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.In Made You Look, Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision: . Automatic triggers: capture audience attention with the physical properties of an external stimulus. Guided action: guide your audience toward their internal thoughts and prompt them to focus on something rewarding . Introspection: orient their attention internally toward something they consider rewarding . Visual search: direct their attention externally toward what they consider rewardingEach section of Made You Look provides detailed guidelines you can use in your communication materials immediately. Attract attention and, as a result, influence memory and decisions with Made You Look, and lead your company to the top of your industry. Seller Inventory # LU-9781265128654
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Made You Look: How to Use Brain Science to Attract Attention and Persuade Others
Published by
McGraw-Hill Education, US, 2024
ISBN 10: 1265128650
ISBN 13: 9781265128654
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Hardback. Condition: New. A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever-all based on the latest brain scienceThere's an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them? To answer this question, cognitive neuroscientist Carmen Simon leverages insights gleaned from her use of advanced technologies to study where people look, for how long, what type of attention leads to memories, and what keeps the brain coming back for more, to determine the effectiveness of sales pitches, marketing materials, corporate presentations, training videos, and other business content.In Made You Look, Simon presents her four-part framework for effectively attracting the attention of customers and impacting their buying decision: . Automatic triggers: capture audience attention with the physical properties of an external stimulus. Guided action: guide your audience toward their internal thoughts and prompt them to focus on something rewarding . Introspection: orient their attention internally toward something they consider rewarding . Visual search: direct their attention externally toward what they consider rewardingEach section of Made You Look provides detailed guidelines you can use in your communication materials immediately. Attract attention and, as a result, influence memory and decisions with Made You Look, and lead your company to the top of your industry. Seller Inventory # LU-9781265128654
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