Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action - Hardcover

Rafiq, Atif

Hardcover

ISBN 10: 1264609590 ISBN 13: 9781264609598

Publisher: McGraw Hill, 2023

Synopsis

A Wall Street Journal Bestseller

“Atif has been at the center of Internet and digital disruption for over 20 years, building on 15 years of experience in pure play tech companies such as Amazon, where he led large scale, fast growing digital businesses.”―CNBC

Fearlessly delve into the unknown with breakthrough methods to put your company on the path to innovation, creativity, and growth.

It’s no secret that steering a business has become dramatically more complex and uncertain in our modern era. Constant exploration of new territory by teams is the name of the game. Yet most companies are stuck with yesterday’s approach to problem solving. Problem solving needs to be reinvented to meet today’s challenges. The future of business depends on it.

Having reached the highest levels of the Fortune 500, digital disrupter Atif Rafiq has written Decision Sprint to pull the curtain back on the hidden management systems within your organization that impact how people think, collaborate, and make decisions.

Talent is vital to any company’s advancement, but it’s the collaboration and problem solving systems that separate industry leaders from the rest. Systems designed to embrace unknowns are the quickest, most enduring way to foster growth, continuous innovation, and results. Learn how teams begin with upstream work―the phase of a promising idea or initiative where the unknowns predominate―to problem solve anything, thus unlocking downstream actions from alignment to decision making to execution.

With Rafiq’s guidance, you’ll overtake your competitors by moving upstream, embracing workflows that convert unknowns to clear recommendations, alignment, and action. In addition, you’ll receive direct advice from the CEOs/presidents of H&R Block, Volvo, Peacock, Restaurant Brands, Orange Theory Fitness, among others―and learn from in-depth case studies such as Amazon’s disruption of publishing, the massive digital transformation of McDonald’s, the secret of launch of Apple Pay, Volvo’s push for sustainability, and more.

Don’t just be ready for the next frontier of business, be continuously ready for the unknowns with Decision Sprint.

About this title

About the Author

Atif Rafiq is an executive, writer, startup advisor, board member, and growth investor. He has served on the executive committee of three large-cap global companies, working directly for their CEOs and interacting with their boards on transformation and strategy. Rafiq has held C-suite roles at legacy brands like McDonald’s, Volvo, and MGM Resorts, and he has served in leadership roles at digital native companies like Amazon, Yahoo!, and AOL. He was the first Chief Digital Officer in the history of the Fortune 500, a trailblazing role he pioneered at McDonalds, and he rose to the president level in the Fortune 300.

From the Back Cover

"One of the greatest challenges of leadership is choosing between speed and accuracy. Based on decades of experience at some of the world’s most successful organizations, Atif Rafiq has learned that this is a false choice. In this book, he presents a remarkably practical model for accelerating decisions without sacrificing quality."
—Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

"Atif Rafiq’s Decision Sprint takes what successful leaders already know—that to grow and innovate takes collective intelligence—and puts that playbook into your hands to capitalize on your most meaningful ideas and opportunities."
—Jeff J. Jones II, President and CEO of H&R Block

"At both Google and Peacock, I’ve seen first hand how team-based problem solving is essential for success. Decision Sprint distills best practices into a guide that is both accessible and indispensable."
—Kelly Campbell, President of Peacock and Direct to Consumer at NBC Universal

"Atif is a well-known Silicon Valley innovator who helped modernize several Fortune 500 companies at pivotal junctions. I’m glad he’s taken the time to pen his methods so that more companies can build their great futures."
—Dr. Vishal Sikka, former CTO of SAP, former CEO of Infosys, and Board Director of BMW and Glaxosmithkline

"The bar for promising ideas has been raised in today's business environment. Every company needs a way to move faster and smarter on their most important ideas. Decision Sprint is the guide to make the leap from ideas to action—it’s perfect for this era of uncertainty and heightened expectations."
—Adam Bain, former COO of Twitter

"I have seen many great ideas not be executed. Decision Sprint captures the need for both upstream and downstream thinking, and provides an elegant solution to moving promising ideas to action." 
—John Bryant, former President, CEO, and Chairman of Kellogg Company

Edition details

• Publisher: McGraw Hill
• Publication date: 2023
• Language: English
• ISBN 10: 1264609590
• ISBN 13: 9781264609598
• Binding: Hardcover
• Edition number: 1
• Number of pages: 304