Strategic Management: Creating Competitive Advantages

Dess, Gregory G.; McNamara, Gerry; Eisner, Alan; Lee, Seung-hyun

 
9781260706666: Strategic Management: Creating Competitive Advantages

Synopsis

Strategic Management: Text and Cases, Tenth edition, written by authors Dess, McNamara, Eisner,and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability.  It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant.  It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. This version does not include the 38 cases.

They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes the all the text and 38 cases.

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Other Popular Editions of the Same Title

9781260575262: ISE Strategic Management: Creating Competitive Advantages

Featured Edition

ISBN 10:  1260575268 ISBN 13:  9781260575262
Publisher: McGraw Hill, 2020
Softcover