Synopsis
Business and Administrative Communication 12e is Flexible, Specific, Interesting, Comprehensive, and Up-to-Date. Business and Administrative Communication 12e takes a situational approach to audience, purpose and context, empowering students to shape their messages appropriately for all channels and purposes.
BAC Is Flexible
The 12th edition of BAC, like its predecessors, is flexible. You can choose the chapters and exercises that best fit your needs: in-class exercises, messages to revise, problems with hints, and cases presented as they’d arise in the workplace. Many problems offer several options: small group discussions, individual writing, group writing, or oral presentations.
BAC Is Specific
The 12th edition of BAC retains specificity in its strategies, guidelines, and examples. It includes both annotated examples and paired good and bad examples.
BAC Is Interesting
Anecdotes and examples from a variety of fields show business communication at work.
BAC Is Comprehensive
BAC covers international communication, communicating across cultures in this country, ethics, collaborative writing, organizational cultures, visuals and data displays, and technology as well as traditional concerns such as style and organization. Assignments offer practice dealing with international audiences or coping with ethical dilemmas. Analyses of sample problems prepare students to succeed in assignments.
BAC Is Up-to-Date
The 12th edition of BAC incorporates the latest business communication research and cases.
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About the Author
Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003), The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 1994-95, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABC's Journal of Business Communication. She received ABC's Outstanding Researcher Award in 1992 and ABC's Meada Gibbs Outstanding Teacher Award in 1998.
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Loose-leaf for Business and Administrative Communication
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loose_leaf. Condition: Fair. Book shows signs of wear. While there may be highlighting on multiple pages, the text remains entirely readable. The condition, although showing wear, does not compromise the book's usability. Seller Inventory # B05099M4687U
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Loose-leaf for Business and Administrative Communication
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Loose Leaf. Condition: New. 12. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped. Seller Inventory # 1260686450-9-1