Built to Innovate: Essential Practices to Wire Innovation into Your Company’s DNA - Hardcover

Bensaou

Hardcover

ISBN 10: 1260462692 ISBN 13: 9781260462692

Publisher: McGraw Hill, 2021

Synopsis

A Thinkers50 Best New Management Book for 2022

Launch your company to the top of its industry by driving and leveraging continuous innovation throughout your organization

It’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery―until now.

Built to Innovate delivers a proven system for building relentless innovation into your company’s DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations―including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Fiskars―and demonstrates how you can leverage them in your own company. This practical guide shows how to:

• Build your execution and innovating engines
• Master the innovating perspective
• Launch the three processes of innovating
• Engage everyone in innovating
• Generate ideas from the front lines
• Empower coaches
• Create a culture of innovating
• Catalyze the innovating process
• Keep the ideas flowing

You’ll learn how to drive innovating in product design and creative use of technology―as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales.

The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? Built to Innovate provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.

About this title

About the Author

Ben M. Bensaou is a professor and dean at INSEAD. As a business innovation consultant, he has helped companies like Allianz, Avis, BASF, ManpowerGroup, Toshiba, Heineken, AkzoNobel, Starwood, and Novartis build innovation into their corporate DNA. Bensaou has been a Visiting Professor at Harvard Business School, a Research Fellow at the Wharton School of Management, and a Visiting Scholar at the Haas School of Business at UC Berkeley.

From the Back Cover

“Built to Innovate shows how leaders can create an innovating engine that mobilizes all the people who work for their organization. The book offers both a big-picture conceptual framework and a proven method developed through many years of academic research and practice. It is filled with interesting examples and is thought-provoking. It is a must-read.”
—W. Chan Kim, BCG Chair Professor of INSEAD and World’s #1 Management Thinker by Thinkers50

“In today’s world, a company that does not innovate cannot succeed. In the best organizations, everyone from the C-suite to the factory floor is enabled and encouraged to innovate. Fortunately, there are tools and systems that can be used to stimulate innovation in any industry, and Ben M. Bensaou’s new book is comprehensive and remarkable in this respect."
—Güler Sanbaci, Chair, Sanbaci Holding

“Innovation is a core challenge for all leaders, and I am focused on it as governor of Japan’s No.1 industrial center, which is aiming to shape the world’s foremost and unparalleled startups ecosystem. Ben M. Bensaou’s Built to Innovate offers insights into the why, the how, and the who of innovating that leaders in business, the nonprofit sector, and government alike are sure to find compelling and powerful.”
 —Hideaki Ohmura, Governor, Aichi Prefecture, Japan

“For a science-based company like Bayer, it is crucial to enable innovation and bring it to market. This is possible only if we encourage our employees and leverage their innovative potential. In his inspiring book, Built to Innovate, Ben M. Bensaou provides not only useful insights, but also clear examples of how to simultaneously lead innovation and transformation in a high-performance business.”
—Werner Baumann, CEO, Bayer AG

“How do we create societies where innovation is second nature? Built to Innovate is about making innovation systemic, which is exactly what we need to create sustainable prosperity in many nations.”
—Lucy Quist, Managing Director, Morgan Stanley, former CEO of Airtel Ghana, and author of The Bold New Normal: Creating the Africa Where Everyone Prospers

“Many organizations struggle to innovate—not because they lack good ideas, but because they don’t know how to create a supportive greenhouse in which innovative ideas can flourish. Ben M. Bensaou’s book explains in detail how to create such a greenhouse. In a world where standing still means falling behind, business leaders need the insights Bensaou provides to remain relevant in future unchartered waters.”
—Jan R. Carendi, PhD, (h.c.), member of the Lombard International Board of Directors, former member of the executive board of Allianz SE and CEO of Allianz of Americas

"In an era when tech rules the markets, everyone will advise you to innovate more. Yet no one ever tells you how to do this. Ben M. Bensaou provides an immensely valuable, nuanced set of approaches to enhance innovating as a truly organizational process. This is a must-read for anyone tasked with ramping up their company's innovating engine."
—Toby Stuart, Helzel Professor of Entrepreneurship, Strategy, and Innovation; Associate Dean, External Affairs; and Faculty Director, Institute for Business Innovation, Haas School of Business, UC Berkeley 

"Innovating should be everyone’s habit, but it’s usually done by a select few. Bensaou’s BTI framework and his seven-step process show how everyone can participate in priming the organization’s innovating engine to forge a pathway to a profitable future.”
—N. Venkat Venkatraman, author of The Digital Matrix, David J. McGrath Jr. Professor of Management, Boston University, Questrom School of Business

"With fresh eyes, Ben M. Bensaou peers backstage into some of the world’s most innovative companies to reveal a number of elegant and original concepts and tools. His carefully crafted stories and well-researched cases will teach leaders how to create a culture of innovation, and reward anyone interested in the science and practice of innovating.”
—Dr. Jon Arsen Chilingerian, Ph.D., Professor of Health Care Management, Heller School at Brandeis University, and Director of the MD-MBA and EMBA Physician Programs, Tufts University School of Medicine

Edition details

• Publisher: McGraw Hill
• Publication date: 2021
• Language: English
• ISBN 10: 1260462692
• ISBN 13: 9781260462692
• Binding: Hardcover
• Number of pages: 288