Lead your organization to become evidence-driven
Data. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries.
The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories.
Inside, you’ll find the essential tools to help you:
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Eric Anderson and Florian Zettelmeyer are tenured professors at Northwestern University’s Kellogg School of Management. They are known across academic and business arenas as go-to experts in data analytics.
"Every business leader intuitively recognizes that Artificial Intelligence and Analytics (AIA) offer new opportunities for their companies, but the subject can be daunting and obscure for most C-Suites. Anderson and Zettelmeyer offer a simple-to-understand tutorial on AIA, and more importantly, offer practical tips for accelerating its adoption across the entire enterprise. At McDonald's, we're acting on the framework outlined in this book."
--Chris Kempczinski, CEO McDonald's
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Hardcover. Condition: new. Hardcover. Lead your organization to become evidence-drivenData. Its the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries.The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But whats often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories.Inside, youll find the essential tools to help you:Develop a strong data science intuition quotientLead and scale AI and analytics throughout your organizationMove from best-guess decision making to evidence-based decisionsCraft strategies and tactics to create real impactWritten for anyone in a leadership or management rolefrom C-level/unit team managers to rising talentthis powerful, hands-on guide meets todays growing need for real-world tools to lead and succeed with data. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781260459142
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