Synopsis
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 14th edition of Mothersbaugh / Hawkins is tech-forward in both format and content, featuring the addition of Connect with SmartBook 2.0.
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Search results for Consumer Behavior Connect Access Card
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Connect Access Card for Consumer Behavior
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Misc. Supplies. Condition: New. 14. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped. STANDALONE access code. Seller Inventory # 1260158101-9-1-88
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Connect Access Card for Consumer Behavior
Seller: Campus Bookstore, Denton, TX, U.S.A.
Seller rating 4 out of 5 stars
Printed Access Code. Condition: New. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days. Seller Inventory # mon0000150921
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CONSUMER BEHAVIOR-CONNECT ACCESS
Seller: TextbookRush, Grandview Heights, OH, U.S.A.
Seller rating 4 out of 5 stars
Condition: Brand New. Expedited orders RECEIVED in 1-5 business days within the United States. Orders ship SAME or NEXT business day. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed! Seller Inventory # 53298131
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Connect Access Card for Consumer Behavior
Seller: Facetextbooks, LITTLE ROCK, AR, U.S.A.
Seller rating 5 out of 5 stars
misc_supplies. Condition: New. Seller Inventory # mon0000001566
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Consumer Behavior Connect Access Card
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 14 psc edition. 8.46x5.51x0.04 inches. In Stock. Seller Inventory # 1260158101