ISE ENTREPRENEURSHIP: The Art, Science, and Process for Success - Softcover

Bamford Associate Professor Of Strategy & Entrepreneurship, Charles E.; Bruton Dr., Garry D.

Softcover

ISBN 10: 1260085368 ISBN 13: 9781260085365

Publisher: McGraw Hill, 2018

Synopsis

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.The Science of practice at the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owner, and they think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing and building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

About this title

About the Author:

Dr. Chuck Bamford is the Managing Partner at Bamford Associates, LLC, a Strategy Consulting Firm focused on the DESIGN and IMPLEMENTATION of a compelling set of competitive advantages.From VC-backed firms to Fortune 100 companies, he has been able to focus the efforts of employees on the real strategy of the organization and dramatically increase returns.  Not-for-Profit organizations have implemented his approach and have been able to increase donations dramatically.Dr. Bamford led both M&A and corporate training groups for twelve years prior to pursuing his Pd.D.  He is the author of The Strategy Mindset as well as two of the market leading Strategy and Entrepreneurship textbooks used in both undergraduate and graduate programs around the world.  Chuck is a regular speaker at conferences, trade shows, corporate events & conventions. He is also the author of the fiction novel Some Things are Never Forgiven. Chuck has published 18 research articles in the top referred academic journals in the fields of Strategy and Entrepreneurship.  He is an adjunct Professor of Strategy at the University of Notre Dame and Duke University.  He has taught at Universities in Scotland, Hungary, and the Czech Republic.  He has been a Professor at the University of Notre Dame, Duke University, Queens University of Charlotte, University of Richmond, Texas Christian University, and Tulane University. Over the past 20+ years he has been honored with 21 teaching excellence awards including 12 Executive MBA Professor of the Year Awards and is a Noble Foundation Fellow in Teaching Excellence.Chuck earned his B.S. degree at the University of Virginia (McIntire School of Commerce), an MBA at Virginia Tech (Finance) and a Ph.D. in Strategy & Entrepreneurship at the University of Tennessee.

About this edition

• Publisher: McGraw Hill
• Publication date: 2018
• ISBN 10: 1260085368
• ISBN 13: 9781260085365
• Binding: Paperback
• Edition number: 3
• Number of pages: 368