Items related to Gen Combo M: Marketing; Connect 1s Access Card
About the Author
Dhruv Grewal received a Ph.D. from Virginia Tech and is the Toyota Chair in Commerce and Electronic Business and professor of marketing at Babson College. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies. Dr. Grewal was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and was listed in the World's Most Influential Scientific Minds by Thomson Reuters in 2014. He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Dr. Grewal is a recipient of the 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; and 1998 Executive MBA Teaching Excellence Award. He has taught executive seminars and joined in research with numerous firms, including IRI, TJX, Radio Shack, Monsanto, McKinsey, and Motorola.
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- PublisherMcGraw-Hill College
- Publication date2015
- ISBN 10 1259896765
- ISBN 13 9781259896767
- BindingPaperback
- LanguageEnglish
- Edition number5
- Number of pages464
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GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
Seller: SecondSale, Montgomery, IL, U.S.A.
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GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
Seller: SecondSale, Montgomery, IL, U.S.A.
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GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
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paperback. Condition: Like New. 5th Edition. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002049974N
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GEN COMBO M:MARKETING; CONNECT 1S ACCESS CARD
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paperback. Condition: New. 5th Edition. Ships same day or next business day! UPS shipping available (Priority Mail for AK/HI/APO/PO Boxes). Used sticker and some writing and/or highlighting. Used books may not include working access code. Used books will not include dust jackets. Seller Inventory # 002049974N
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