Introducing Communication Theory: Analysis and Application - Softcover

West, Richard L.; Turner, Lynn H.

Softcover

ISBN 10: 1259870324 ISBN 13: 9781259870323

Publisher: McGraw Hill, 2017

Synopsis

Introducing Communication Theory: Analysis and Application, focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience which guides students to master, recall, and apply key concepts while providing automatically-graded assessments.

Digital

· Connect®―The Connect Suite effectively engages students in the course so they are better prepared for class, more active in discussion, and achieve better results. Its innovative and adaptive technology addresses a wide variety of student and instructor needs with a rich database of assignable and assessable activities, each attached to learning objectives. Connect, part of the Connect suite, is a web-based assignment and assessment platform that features a number of powerful tools that make managing assignments easier for instructors and learning and studying more engaging and efficient for students.

·Connect InsightTM―As part of the Connect Suite, InsightTM puts real-time analytics in your hands so you can take action early and keep struggling students from falling behind. Designed for your tablet or desktop computer, Insight is a series of visual displays providing at-a-glance information regarding how your section, students, and assignments are doing.

· SmartBook―As part of the Connect Suite, SmartBook is the first and only adaptive reading and learning experience that changes the way students read. It creates a personalized, interactive reading environment like no other by highlighting important concepts, while helping students identify their strengths and weaknesses. This ensures that he or she is focused on the content needed to close specific knowledge gaps, while it simultaneously promotes long term learning.

·LearnSmart―As part of the Connect Suite, LearnSmart is an adaptive learning program designed to help students learn faster, study smarter, and retain more knowledge for greater success. Millions of students have answered billions of questions in LearnSmart, making it the most widely used tool that’s proven to strengthen memory recall, retain student attendance, and boost grades.

About this title

About the Author:

Rich West is a past President of the National Communication Association. He is also Professor in the Department of Communication Studies at Emerson College in Boston. At Emerson, he has served as the Department Chair for several years, as the Acting Director of the Institute for Liberal Arts and Interdisciplinary Studies, and as the Project Director of the Center for Innovation in Teaching and Learning. He is past President of the Eastern Communication Association, where he received the Past Officer's Award and was recognized as a "Distinguished Research Fellow" in the Association. Rich is also the former Director of NCA's Educational Policies Board.

Both Illinois State University (B.A./M.A.) and Ohio University (Ph.D.) have recognized him as an Outstanding Alum in Communication Studies. Rich's research has appeared in Communication Education, Communication Studies, Communication Quarterly, Day Care and Early Education, Communication Reports, Journal of Family Communication, among other diverse outlets. He has written extensively in the area of classroom communication and has been recognized as a "Leading Scholar" in Classroom Communication by the Communication Institute for Online Scholarship (CIOS). Rich's principle co-author is Lynn Turner. Together with Lynn, he has co-authored 5 books in multiple editions. He is also co-editor of The Family Communication Sourcebook and the co-editor of the Sage Handbook of Family Communication. In 2014, NCAs Family Communication Division recognized the Sourcebook as its Outstanding Book Award. In addition, Rich has (co) authored dozens of articles and book chapters and is a current member of numerous journal editorial boards. Rich's research has been featured in a number of media outlets including USA Today, Christian Science Monitor, NPR, Toronto Globe & Mail, CNN International, Austin Statesman (TX), among others. When he has some free time, he enjoys working on his 105 year-old summer home in Maine, but privately admits that he would rather hire people than do the work himself!

About this edition

• Publisher: McGraw Hill
• Publication date: 2017
• ISBN 10: 1259870324
• ISBN 13: 9781259870323
• Binding: Paperback
• Edition number: 6
• Number of pages: 640