Predictive Analytics for Business Strategy - Hardcover

Prince, Jeff

 
9781259191510: Predictive Analytics for Business Strategy

Synopsis

Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not.

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Other Popular Editions of the Same Title

9781260084641: ISE Predictive Analytics for Business Strategy

Featured Edition

ISBN 10:  1260084647 ISBN 13:  9781260084641
Publisher: McGraw Hill, 2018
Softcover