Testing Advertisements: A Study Of Copy Testing Methods In Theory And Practice - Softcover

Firth, Leo E

 
9781258625917: Testing Advertisements: A Study Of Copy Testing Methods In Theory And Practice

Synopsis

Firth, Leo E.

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9781258619886: Testing Advertisements: A Study of Copy Testing Methods in Theory and Practice

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ISBN 10:  1258619881 ISBN 13:  9781258619886
Publisher: Literary Licensing, LLC, 2013
Hardcover