Management Communication: A Case-Analysis Approach: Second Custom Edition for Columbia College of Missouri - Softcover
Synopsis
100% Satisfaction! Some highlighting on only a few pages. No writing. Some cover wear but overall good condition. SHIPS DIRECTLY FROM AMAZON.
"synopsis" may belong to another edition of this title.
From the Back Cover
The Second Edition of Management Communication: A Case-Analysis Approach has been updated to include:
- A completely new chapter devoted to technology.
- Seven new case studies, including:
- The Augusta National Golf Club: Membership for Women or Staying the Course?
- The Soul of Dell: The Value of Corporate Philosophy Statements.
- Arthur Andersen LLP: An Accounting Firm in Crisis.
- Vitruvius Sportswear, Inc.: A Question of Online Privacy.
- Cerner Corporation: A Stinging Office Memo Boomerangs.
- Hershey Foods, Inc.: It's Time to Kiss and Make Up.
- Bayer AG: Anthrax and Cipro.
- New examples, illustrations, and topic discussions in every chapter.
- Newly revised material to reflect changes in business and society since 9/11.
- Updated classroom questions and discussion points in every chapter.
- New writing and speaking assignment in each chapter.
- Newly revised appendix on "Analyzing a Case Study," and a new appendix on "Writing a Case Study."
"About this title" may belong to another edition of this title.
