Management Communication: A Case-Analysis Approach: Second Custom Edition for Columbia College of Missouri - Softcover

Softcover

ISBN 10: 1256848816 ISBN 13: 9781256848813

Synopsis

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About this title

From the Back Cover

The Second Edition of Management Communication: A Case-Analysis Approach has been updated to include:

• A completely new chapter devoted to technology.
• Seven new case studies, including:
  • The Augusta National Golf Club: Membership for Women or Staying the Course?
  • The Soul of Dell: The Value of Corporate Philosophy Statements.
  • Arthur Andersen LLP: An Accounting Firm in Crisis.
  • Vitruvius Sportswear, Inc.: A Question of Online Privacy.
  • Cerner Corporation: A Stinging Office Memo Boomerangs.
  • Hershey Foods, Inc.: It's Time to Kiss and Make Up.
  • Bayer AG: Anthrax and Cipro.
• New examples, illustrations, and topic discussions in every chapter.
• Newly revised material to reflect changes in business and society since 9/11.
• Updated classroom questions and discussion points in every chapter.
• New writing and speaking assignment in each chapter.
• Newly revised appendix on "Analyzing a Case Study," and a new appendix on "Writing a Case Study."

Edition details

• Publication date: 1750
• Language: English
• ISBN 10: 1256848816
• ISBN 13: 9781256848813
• Binding: Paperback