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A Framework for Marketing Management ISBN 13: 9781256270423

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9781256270423: A Framework for Marketing Management

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Steven R. Krush, Ph.D.,Karl D. Majeske, Ph.D.,Robert Plant, Ph.D.,Theresa K. Lant Ph.D.,James M. Olver Ph.D.
Published by Pearson Custom, 2012
ISBN 10: 1256270423 ISBN 13: 9781256270423
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