Principles of Marketing Third Custom Edition for the University of Oregon - Softcover

Philip Kotler; Gary M. Armstrong

 
9781256144632: Principles of Marketing Third Custom Edition for the University of Oregon
Softcover
ISBN 10: 1256144630 ISBN 13: 9781256144632
Publisher: Prentice Hall, 2012

Synopsis

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

"synopsis" may belong to another edition of this title.

Publisher
Prentice Hall
Publication date
2012
Language
English
ISBN 10 
1256144630
ISBN 13 
9781256144632
Binding
Paperback
Number of pages
549