Big Vape: The Incendiary Rise of Juul - Softcover

Ducharme, Jamie

Softcover

ISBN 10: 1250838975 ISBN 13: 9781250838971

Publisher: Holt Paperbacks, 2022

Synopsis

A propulsive, eye-opening work of reporting, chronicling the rise of Juul, vaping, and the birth of a new addiction. It began with a smoke break. James Monsees and Adam Bowen were two ambitious graduate students at Stanford, and in between puffs after class they dreamed of a way to quit smoking. Their solution became the Juul, a sleek, modern device that could vaporize nicotine into a conveniently potent dosage. The company they built around that device, Juul Labs, would go on to become a $38 billion-dollar company and draw blame for addicting a whole new generation of underage tobacco users. Time magazine reporter Jamie Ducharme follows Monsees and Bowen as they create Juul and, in the process, go from public health visionaries and Silicon Valley wunderkinds to two of the most controversial businessmen in the country. With rigorous reporting and clear-eyed prose that reads like a nonfiction thriller, Big Vape uses the dramatic rise of Juul to tell a larger story of big business, Big Tobacco, and the high cost of a product that was too good to be true.

About this title

About the Author

Jamie Ducharme is a correspondent at Time magazine, where she covers health and science. Her work has won awards from the Deadline Club, the New York Press Club, and the Newswomen’s Club of New York. Originally from New Hampshire, Jamie now lives in Brooklyn. Big Vape is her first book.

Edition details

• Publisher: Holt Paperbacks
• Publication date: 2022
• Language: English
• ISBN 10: 1250838975
• ISBN 13: 9781250838971
• Binding: Paperback
• Number of pages: 336