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Synopsis
The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention―and sell more products.
Among the tips revealed:
*8 headlines that work--and how to use them
*The 5-step “Motivating Sequence” for generating more sales and profits
*10 tips for boosting landing page conversion rates
*15 techniques to ensure your emails get high open and click-through rates
*How to create powerful “lead magnets” that double response rates
*The “4 S” formula for making your copy clear, concise, and compelling
This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
"synopsis" may belong to another edition of this title.
About the Author
Robert W. Bly is a freelance copywriter specializing in business-to-business, digital, and direct marketing. He is the author of 100 books, including The Copywriter's Handbook, Secrets of a Freelance Writer, and Selling Your Services, and has appeared on CNBC and CBS's Hard Copy. He lives in Montville, NJ.
"About this title" may belong to another edition of this title.
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The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers. even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed: 8 headlines that work--and how to use them; The 5-step 'Motivating Sequence' for generating more sales and profits; 10 tips for boosting landing page conversion rates; 15 techniques to ensure your emails get high open and click-through rates; How to create powerful 'lead magnets' that double response rates; The '4 S' formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Seller Inventory # CIN1250238013A
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The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers. even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed: 8 headlines that work--and how to use them; The 5-step 'Motivating Sequence' for generating more sales and profits; 10 tips for boosting landing page conversion rates; 15 techniques to ensure your emails get high open and click-through rates; How to create powerful 'lead magnets' that double response rates; The '4 S' formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Seller Inventory # 00107476264
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The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers. even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed: 8 headlines that work--and how to use them; The 5-step 'Motivating Sequence' for generating more sales and profits; 10 tips for boosting landing page conversion rates; 15 techniques to ensure your emails get high open and click-through rates; How to create powerful 'lead magnets' that double response rates; The '4 S' formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Seller Inventory # 00109959845
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Copywriter's Handbook
Seller: Zoom Books Company, Lynden, WA, U.S.A.
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Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.1250238013.VG
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Copywriter's Handbook
Seller: Dream Books Co., Denver, CO, U.S.A.
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Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.1250238013.G
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Copywriter's Handbook
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Copywriter's Handbook
Seller: MERS Goodwill-Kansas City, Blue Springs, MO, U.S.A.
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Condition: good. The book has been read but is in good condition. It has very minimal damage to the cover, including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. The binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, and no writing in the margins. There are no missing pages. See the seller's listing for full details and a description of any imperfections. Seller Inventory # WMEKV.1250238013.G
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The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers. even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed: 8 headlines that work--and how to use them; The 5-step 'Motivating Sequence' for generating more sales and profits; 10 tips for boosting landing page conversion rates; 15 techniques to ensure your emails get high open and click-through rates; How to create powerful 'lead magnets' that double response rates; The '4 S' formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Seller Inventory # CIN1250238013G
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The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Fair. This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers. even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed: 8 headlines that work--and how to use them; The 5-step 'Motivating Sequence' for generating more sales and profits; 10 tips for boosting landing page conversion rates; 15 techniques to ensure your emails get high open and click-through rates; How to create powerful 'lead magnets' that double response rates; The '4 S' formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Seller Inventory # CIN1250238013A
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The Copywriter's Handbook (4th Edition): A Step-By-Step Guide to Writing Copy that Sells
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers. even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention - and sell more products. Among the tips revealed: 8 headlines that work--and how to use them; The 5-step 'Motivating Sequence' for generating more sales and profits; 10 tips for boosting landing page conversion rates; 15 techniques to ensure your emails get high open and click-through rates; How to create powerful 'lead magnets' that double response rates; The '4 S' formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. Seller Inventory # CIN1250238013VG