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Synopsis
The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner―advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.
First published in 1935.
"synopsis" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2015
- ISBN 10 1138994952
- ISBN 13 9781138994959
- BindingPaperback
- Edition number1
- Number of pages208
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Planning Advertisements
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Planning Advertisements
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ISBN 13: 9781138994959
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