The Economic Implications of Advertising (RLE Advertising) (Routledge Library Editions: Advertising) - Softcover

Firestone, Otto J.

 
9781138989108: The Economic Implications of Advertising (RLE Advertising) (Routledge Library Editions: Advertising)
Softcover
ISBN 10: 113898910X ISBN 13: 9781138989108
Publisher: Routledge, 2015

Synopsis

Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere.

First published in 1967.

"synopsis" may belong to another edition of this title.

About the Author

Firestone, Otto

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2015
Language
English
ISBN 10 
113898910X
ISBN 13 
9781138989108
Binding
Paperback
Edition number
1
Number of pages
232

Other Popular Editions of the Same Title

9780415818025: The Economic Implications of Advertising (RLE Advertising) (Routledge Library Editions: Advertising)

Featured Edition

ISBN 10:  0415818028 ISBN 13:  9780415818025
Publisher: Routledge, 2013
Hardcover