Advertising A New Approach (Routledge Library Editions: Advertising) - Softcover

Taplin, Walter

 
9781138966178: Advertising A New Approach (Routledge Library Editions: Advertising)
Softcover
ISBN 10: 1138966177 ISBN 13: 9781138966178
Publisher: Routledge, 2015

Synopsis

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin explores the nature of human wants, examines the functions and limitations of information, and distinguishes the good from the bad in the arts of persuasion. His approach to the subject is indeed a new one, and of the greatest value to all who wish to understand one of the most powerful forces of the day.

First published in 1960.

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About the Author

Walter Taplin

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2015
Language
English
ISBN 10 
1138966177
ISBN 13 
9781138966178
Binding
Paperback
Edition number
1
Number of pages
216

Other Popular Editions of the Same Title

9780415817868: Advertising A New Approach: A New Approach (Routledge Library Editions: Advertising)

Featured Edition

ISBN 10:  0415817862 ISBN 13:  9780415817868
Publisher: Routledge, 2013
Hardcover