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Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability - Softcover

Smith, N. Craig

 
9781138820678: Morality and the Market (Routledge Revivals): Consumer Pressure for Corporate Accountability
Softcover
ISBN 10: 1138820679 ISBN 13: 9781138820678
Publisher: Routledge, 2016

Synopsis

Can businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of ‘good’ and ‘bad’ business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts as a specific form of this consumer behaviour, and explains how boycotted businesses should respond. This title, first published in 1990, is ideal for both business students and those who have a business of their own.

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About the Author

N. Craig Smith

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2016
Language
English
ISBN 10 
1138820679
ISBN 13 
9781138820678
Binding
Paperback
Edition number
1
Number of pages
364