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Marketing (RLE Marketing): The Management Way: 26 (Routledge Library Editions: Marketing) - Hardcover
Book 3 of 28: Routledge Library Editions: Marketing
Synopsis
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
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About the Author
Weinstein, Arnold K.
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