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Marketing in Perspective (RLE Marketing): Volume 21 (Routledge Library Editions: Marketing) - Hardcover
Synopsis
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
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About the Author
Multivolume collection by leading authors in the field
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- PublisherRoutledge
- Publication date2014
- ISBN 10 1138787639
- ISBN 13 9781138787636
- BindingHardcover
- Edition number1
- Number of pages252
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Marketing in Perspective (Routledge Library Editions: Marketing, Vol. 13) (Volume 13)
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Marketing in Perspective RLE Marketing Volume 21 Routledge Library Editions Marketing
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Multivolume collection by leading authors in the fieldThis book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. Th. Seller Inventory # 595429189
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