Kansei Innovation: Practical Design Applications for Product and Service Development (Systems Innovation Book Series) - Hardcover

Nagamachi, Mitsuo

Hardcover

ISBN 10: 1138460397 ISBN 13: 9781138460393

Publisher: CRC Press, 2017

Synopsis

Developed in the early 70s in Japan, the Kansei Engineering (KE) method gives you the tools to develop profitable and well-received products and services. Written by the founder of KE, MitsuoNagamachi, and co-authored by one of his proteges, Anitawati Mohd Lokman, Kansei Innovation: Practical Design Applications for Product and Service Development shows you how to nurture Kansei, develop the skill in observing people, and apply that skill to the development and design of products.
In this book, Nagamachi shares his 50 years of experiences in enterprise guidance and product development, including examples of exceptional service innovation at companies such as Nissan Motor, Mazda, Toyota, Volvo, Fuji Heavy Industries, Mitsubishi Electric, Tenmaya Department Stores, Seibu Department Stores, Suntory, NEC, Sharp, Komatsu, Wacoal Corporation, Matsushita Electric Works (now Panasonic Electric Works), Boeing, and many more. These stories may surprise you when you learn about the new development of certain products that you already use.

The book includes coverage of ergonomic and KE methods for studying human Kansei in product development and job improvement as well as discussion of how to use these methods for innovation in work improvement and activate KE for product development. It gives you a reliable instrument for predicting the reception of a product on the market before the development costs become too large. And, in the end, you will understand how Kansei a seemingly dubious presence is processed scientifically and able to have multilateral applications.

About this title

About the Author

Mitsuo Nagamachi, Anitawati Mohd Lokman

Edition details

• Publisher: CRC Press
• Publication date: 2017
• Language: English
• ISBN 10: 1138460397
• ISBN 13: 9781138460393
• Binding: Hardcover
• Edition number: 1
• Number of pages: 132