Kansei/Affective Engineering (Systems Innovation Book Series) - Hardcover

Book 37 of 65: Systems Innovations
 
9781138440593: Kansei/Affective Engineering (Systems Innovation Book Series)

Synopsis

A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology is very useful from the viewpoint of product design, the author details the Expert system, neural networks, GA, and other relevant methods to support the designer's decision or the customer's choice. The text includes applied examples in areas such as automotive, home electrics, appliances, cosmetics, packaging, and e-commerce business.

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About the Author

Mitsuo Nagamachi is Professor Emeritus at Hiroshima University, Japan and the President of the International Kansei Design Institute.

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Other Popular Editions of the Same Title

9781439821336: Kansei/Affective Engineering (Systems Innovation Book Series)

Featured Edition

ISBN 10:  143982133X ISBN 13:  9781439821336
Publisher: CRC Press, 2010
Softcover