E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience - Hardcover

Travis, David

Hardcover

ISBN 10: 1138440418 ISBN 13: 9781138440418

Publisher: CRC Press, 2017

Synopsis

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

About this title

About the Author

David Travis

Edition details

• Publisher: CRC Press
• Publication date: 2017
• Language: English
• ISBN 10: 1138440418
• ISBN 13: 9781138440418
• Binding: Hardcover
• Edition number: 1
• Number of pages: 200