Items related to Customer and Business Analytics: Applied Data Mining...
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Chapman & Hall/CRC The R Series) - Hardcover
Synopsis
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations.
The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects.
Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.
"synopsis" may belong to another edition of this title.
About the Author
Dr. Daniel S. Putler is a Data Artisan in Residence at Alteryx, a business intelligence/analytics software company. Dr. Robert E. Krider is a professor of marketing in the Beedie School of Business at Simon Fraser University. He has also taught in Hong Kong, Shanghai, Portugal, and Germany. His research tackles questions of customer and competitor behavior in retailing and media industries.
"About this title" may belong to another edition of this title.
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International Edition
CUSTOMER AND BUSINESS ANALYTICS
International EditionSeller: Basi6 International, Irving, TX, U.S.A.
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Condition: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEJUNE24-81248
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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
Published by
Chapman and Hall/CRC 2017-07-03, 2017
ISBN 10: 1138416517
ISBN 13: 9781138416512
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Hardcover
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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
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Putler, D: Customer and Business Analytics
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Daniel S. Putler is a Data Artisan in Residence at Alteryx, a business intelligence/analytics software company. Dr. Robert E. Krider is a professor of marketing in the Beedie School of Business at Simon Fraser University. He has also taught in Hong K. Seller Inventory # 595400939
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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
Seller: Biblios, Frankfurt am main, HESSE, Germany
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