Integrated Intellectual Asset Management: A Guide to Exploiting and Protecting your Organization's Intellectual Assets - Softcover

Manton, Steve

Softcover

ISBN 10: 1138263273 ISBN 13: 9781138263277

Publisher: Routledge, 2017

Synopsis

Intellectual assets - including documents, designs, know-how, software, data, patents and trademarks - are critical to the delivery of innovative, and cost effective, products and services. Despite this many organizations seek to manage their intellectual assets using a range of bolt-on, stand-alone business processes, often divorced from the processes used to manage their services and products. Integrated Intellectual Asset Management explains how to take full advantage of your organization's intellectual assets by integrating their management in six key areas: ¢ decision making systems ¢ strategy ¢ policy and accountabilities ¢ knowledge management ¢ people and behaviour ¢ targets and metrics You can only hope to develop, protect, exploit, and realize the value of your key intellectual assets when you integrate the way you manage them into existing business processes and culture. Integrated Intellectual Asset Management guides you through this process.

About this title

About the Author

Steve Manton is managing consultant of IP&AM Ltd where he has provided training and consultancy to organizations with a collective turnover of over £10b/a. In his early career he was the head of the intellectual property department in a large multinational and has also been the managing director of an intellectual property exploitation company.

Edition details

• Publisher: Routledge
• Publication date: 2017
• Language: English
• ISBN 10: 1138263273
• ISBN 13: 9781138263277
• Binding: Paperback
• Edition number: 1
• Number of pages: 204